Cost Accounting Essay

If you are starting out in a new business, especially a service/manufacturing business, understanding the cost accounting system and which cost accounting system will work best for your company, is the first step to being successful. Once you find someone to help you navigate those waters, let them help you sail the rough seas of direct and indirect inventory, direct and indirect labor costs, and how to allocate factory overhead as well. While it all may sound confusing, having the right person with the right knowledge and advice, can make all the difference to you and the success of your business. We learned in Chapter 19 that cost accounting systems calculate, register, and record product costs. Once these costs have been recorded, administrators and supervising personnel can use these costs for setting their product prices, controlling operations and developing financial statements. These reports can play an important role in the financial decision making process for your company so it is imperative that they are accurate and detailed. There are two different types of cost accounting systems. There are called job order cost systems and process cost systems. While both systems are used by manufacturing companies, the job order cost system is used by companies that manufacture custom products or groups of products that are alike. The process cost system, on the other hand, is chosen by manufacturing companies that make units of a product that are impossible to tell apart and are produced using a continuous production process. Once you have chosen your type of cost accounting system, you will need to know what types of costs that will need to be reported and the difference in those costs. First, you have direct materials cost and indirect materials cost. Direct materials costs are materials that will be used as an essential part of the finished product. For example, for an electrician, direct materials would be receptacles and wiring. To be considered and classified as a direct materials cost, it has to be used as an essential part of the finished product and it has to be a significant portion of the total cost of the finished product. If it does not fit these two requirements, then it is considered an indirect materials cost, or factory overhead cost. â€Å"Indirect materials are materials used in the production process, but which cannot be linked to a specific product or job. Alternatively, they may be used in such insubstantial quantities on a per-product basis that it is not worthwhile to track them as direct materials† (Bragg) .An example of an indirect materials cost, or factory overhead cost, for an electrician would be electrical tape and solder. Next, we have direct and indirect labor costs. As with direct materials costs, labor costs must also meet the same two requirements to be labeled direct labor costs. They must be an essential part of the finished product and must be a significant portion of the total cost of the finished product. If they meet these two requirements, these labor costs are considered direct labor costs. If they do not meet these requirements, they are indirect labor costs, or factory overhead costs. The janitor who cleans the building incurs labor costs for the company; however, the janitorial costs are not an essential cost of manufacturing their product. As a result, the janitorial labor costs are indirect labor costs, or factory overhead cost. So what are factory overhead costs and how do you measure and record it? Our textbook describes both in detail. Factory overhead costs are indirect costs of the product. As previously mentioned, these can be materials and labor costs that do not directly enter into the finished product. Some examples include: Heating and lighting the factory Property taxes on factory buildings and land Depreciation on factory plant and equipment Sandpaper, glue, buffing compound Power to run the machines Salaries of production supervisors Because factory overhead costs cannot be directly earmarked to jobs, they are instead, applied to jobs using a common measure related to each job. This common measure is called an activity base. The activity base used to apply overhead should reflect the use of factory overhead costs. Factory overhead costs are usually applied to jobs using a predetermined factory overhead rate computed as follows: Predetermined FactoryEstimated Total Factory Overhead Costs Overhead Rate = Estimated Activity Base For example, if a company estimated a total factory overhead cost of $50,000 for the year and the activity base as 10,000 direct labor hours, a predetermined factory overhead rate of $5 per direct labor hour is computed using the estimated amounts at the beginning of the period. Predetermined factory overhead rated are computed because managers need information about the product cost of each job in a timely manner. With timely information, managers can fine-tune manufacturing methods or product pricing. Remember, during each step of your manufacturing process, identify and record every cost as well as determine whether the costs are direct, indirect, or factory overhead. Keeping up with these costs will help you determine the final cost of each unit and whether or not to make any changes necessary for a more profitable future. Works Cited Bragg, Steven, â€Å"What are Indirect Materials?† Questions & Answers – Accounting Tools 1 June 2013. Warren, Reeve and Duchac. ACCT 1101 Chapters 18-26 Managerial Accounting. Ohio: Cengage, 2012. Print.

Jean Piaget Essay

This case study is on a young girl named Debby. She was observed in a at her parent’s home over the last weekend. She is 3 years of age. She is the only child, and lives with both parents. She has her own bedroom. She loves anything Disney princesses, she also does not like dark colors, bright colors are her favorite and she likes the color pink. She like playing with dolls, playing kitchen, and she told me that her favorite thing was to ride in mummy’s car. Debby dislikes playing trucks and boy’s game, she did not have any problem playing with boys or girls  but while observed at a birthday party, she rather plays with girls, than to play with boys. She also does not like dark colors, bright colors are her favorite. She does go to speech therapy to work on her words as both parents are actively working professionals. Debby is a very fascinating young girl, and it was exciting to do a case study over her. For a child of age four, Debby is very active. Debby is average for her physical development. Debby is physically fit, and enjoys playing with others when. Because she was observed at their at home, some questions were directed to her mother. According to a growth  and weight chart, the average height for a 3 year old girl is 37 inches. Debby is 38 inches in height, and she weighs 36 pounds (CDC growth chart. ) Debby is a very active child. She enjoys running around every chance that she gets. When playing outside Debby can kick, throw, bounce, and catch a ball adequately. She is developing her eye-hand coordination. When asking her to do these tasks, Debby is able to run, she can hop on both feet, and she can jump up and down. She needs more time to get skipping down, but she tries her best. Debby is able to dress and undress herself without assistance. Debby likes the  independence of being able to pick out her clothes that she wants to wear. She is very comfortable using iPad and some other operating electronics in the house. One of her favorite activities to do is to paint and draw. While painting, she likes to make a mess, because she thinks that it is fun to paint with her hands. Debby is in the Pre- operational stage cognitively. Pre-operational stage is from ages 2 to 7, and Debby fits in this category, because she is 3 years old. Cognitively, Debby is in the normal category, because according to develop mentalists she is developing normal for her age. Examples are that Debby knows how to write letters in the alphabet. She knows how to write her name, she just does not know the correct order the letters go in. She is able to count, she is a good listener, and she is becoming interested in how to sound out certain words. These are just a few cognitive abilities, which are normal for 3 year olds. As each year passes, and as Debby continues to get older, cognitively she will continue to progress. Debby’s Language Development is improving. Debby does attend speech therapy. When she talks sometimes you really have to listen hard to what she is saying. When she gets excited  about something, she will start talking really fast, and we have to remind her to slow down. When she gets upset, she will normally start crying, so she is encouraged to use her words to explain what is wrong. Though sometimes, she say something which she means the opposite. Her basic speech problems are annunciation, and getting some sounds confused with one another. For example b’s and d’s. Speech has really helped her, she has only been going for a little over two months, and we can already see a drastic change in her words. On occasions, you will find Debby talking or discussing with herself. According to her  mother, she usually does this when she is trying to figure something out. I enjoyed watching this taking place. I also tried to test her about her memory and recollection. I asked her about what she does on her birthday because her birthday was the previous Sunday. She was able to tell me how mummy took her to the park. Her thinking ability is very superb Cognitively, Debby is s in the normal category for a 3 year old. In the Jean Piaget theory, she is in the pre-operational stage. She loves going to school and also like to try new thing. She is well behaved and according to mum, she always goes around to greet both the teachers and  students alike whenever she is entering or leaving the school. Debby is rapidly developing many social and emotional abilities and skills. Her growth and behavior reflects the abilities that are expected of her age. Debby is developing rapidly and cognitively, she is developing normally. On the issue of Moral development, there are some cases that she knows what is right. She has begun to know right from wrong. She has started to find other’s opinions of self to be important. Like on Sunday in church after service, their pastor came around to say hello and he greeted he by saying â€Å"what’s up men? † but she replied â€Å"I’m not a man, I’m a girl† everybody there just laugh at the way she responded. She possesses a lot self-controlling and is less aggressive but sometimes uses verbal threats like â€Å"you will be in trouble† or â€Å"I will slap you† but to my understanding, she did not even know the meaning of those words. I enjoyed my case study on Debby. Through it, I was able to learn many penetrating strategies to see and understand if children are progressing adequately, according to their age throughout the early stages of their life. It is crucial that children progress accordingly so they do  not fall behind in school and in life. After doing this case study I now know what tips and signs to look for when deciding if a child is progressing in all aspects of life. Debby compared to an average 3 year old is normal, her age and behavior are well correlated. I am amazed with her memory. I overheard her singing a Nigerian folklore and I asked he to sing it for us again and she did not miss too much from the lyrics. Debby is in Piaget Preoperational Stage as she was able to think about things symbolically and her language use becoming more mature but her still not completely logical. Also, Debby belongs to the Musculo-Anal in the Erikson’s Stages of Development because she is self-sufficient in many activities, including toileting, she can feed herself, walking, and her talking is becoming clearer. I really enjoyed observing Debby, it was a great experience and I hope to put it into practice in my field of study. Works Cited â€Å"Use Of World Health Organization And CDC Growth Charts For Children Aged 0-59 Months In The United States. † MMWR Recommendations & Reports 59. RR-9 (2010): 1-14. Consumer Health Complete – EBSCOhost. Web. 19 Apr. 2014.

Differentiate between fraud and abuse Essay

Fraud is any and all means a person uses to gain an unfair advantage over another person. In most cases, to be considered fraudulent, an act must involve: – A false statement (oral or in writing)  Ã¢â‚¬â€œ About a material fact – Knowledge that the statement was false when it was uttered (which implies an intent to deceive) – A victim relies on the statement – And suffers injury or loss as a result Abuse is to wrongly or improperly; misuse. – abuse alcohol – abuse privilege – abuse drugs – abuse authority Compare and contrast Sutherland’s theory of differential association with Cressey’s final hypothesis. What does Cressey mean by â€Å"non-shareable†? Cressey however, took his own studies in a different direction from Sutherland’s research. He was intrigued by embezzlers, whom he called â€Å"trust violators†. He was especially interested in the circumstances that led them to be overcome by temptation. Upon completion of his research, he developed what still remains as the classic model for the occupational offender. His research was published in â€Å"Other People’s Money: As Study in the Social Psychology of Embezzlement.† Non-shareable is a issue of concern which the individual directed affected believe that he cannot share with another person due to shame or guilt. Describe at least four proactive audit tests that could help detect a shell company scheme. †¢ Maintain and regularly update an approved vendor list †¢ Independently verify all vendors before payment †¢ Identifying shell company invoices – Lack of detail on the fraudulent invoice – Invoice that lacks detailed descriptions of the items billed – Mailing address may be an indicator of fraud – Consecutively numbered invoices over a period of time – Reviewing payables and sorting payments by vendor and invoice number †¢ Testing for shell company schemes – Investigate budget overruns and departments that regularly exceed their budget – Conduct horizontal analysis of expenses – Investigate unexplained increases in â€Å"soft† accounts – Investigate unexplained increases in quantity of items purchased †¢ Testing for shell company schemes – Monitor trends in average unit price – Investigate goods and services that would not normally be purchased – Compare vendor addresses to employee addresses – Run reports of average turnaround time for invoices to look for unusual payment patterns †¢ Verifying whether a shell company exists – Use the phone book to verify the vendor – Contact others in the industry – Conduct a site visit of the vendor †¢ Identifying the employee behind a shell company – Conduct a public records search of the company’s registration – Be alert for related names, addresses, phone numbers, Social Security numbers, and other identities. – Match vendor checks with payroll checks. – Conduct surveillance of mail drops to see who picks up the checks. Describe the five principal categories of check tampering schemes. Detail the methods used by perpetrators to affix a signature to the check. Check tampering is unique among fraudulent disbursements because it is the one group Of schemes in which the perpetrator physically prepares the fraudulent check. In most fraudulent disbursement schemes, the culprit generates a payment to himself by submitting some false document to the victim company such as an invoice or a timecard. The false document represents a claim for payment and causes the victim company to issues a check that the perpetrator then converts. These frauds essentially amount to trickery; the perpetrator fools the company into handing over its money. Check tampering schemes are fundamentally different. In these frauds the perpetrator takes physical control of a check and makes it payable to himself through one Of several methods. Check tampering schemes depend on factors such as access to the Companies check book, access to bank statements, and the ability to forge signatures or Alter other information on the face of the check. There are five principal methods used To commit check tampering: 1. Forged maker schemes 2. Forged endorsement schemes 3. Altered payee schemes 4. Concealed check schemes 5. Authorized maker schemes What internal controls can be implemented to minimize the ability to perpetrate a ghost employee scheme? Mandatory copies of employment picture I D’s and forms and a second level of inspection of them. An employment picture stapled into employment file. Quarterly justification of employment files against payroll w/ a physical inspection of any new employees file. A second level of sign off on all the need for all new employees. For example, if your company has a janitorial staff. in order to hire a new janitor, require copies of the usual I9 ID’s, be included into personal file. Have a signoff sheet for two levels of hiring authorization with clear printed and signed names, justifying the new employee. Have a picture of the new employee attached to the file (a good practice for all employment circumstances, anyway). A quarterly comparing of payroll to new employees. make sure payroll has to get the new documentation signoff sheet and sign it themselves after verifying the two previous sigs., prior to actually placing any new employee on the payroll. And that signoff sheet is then sent to an office manager†¦ who has to quarterly check against the new employee files New employee files are kept separate, until 90 days (or whatever your temp. time is) If employee is terminated prior to end of quarter, file is still held separate from other terminations until manager does quarterly check. I’ve been through a number of these, including one who hired a ghost and gave him the same name as a company vice president, just to confuse things more. Also watch out for time sheets being turned in after employee is not actually working there, but hasn’t been terminated on paper yet.

Knowledge management Essay Example | Topics and Well Written Essays - 500 words - 5

Knowledge management - Essay Example In addition, knowledge management has its basis in HR management approaches whose research tradition, particularly in the recruitment and training of talent and employee skill development, are of significant relevance to knowledge management. ICT represents a vital enabling factor for initiatives of knowledge management. In this case, both MIS researchers and computer scientists are substantially interested in knowledge management. Practitioners and researchers in Artificial Intelligence are especially interested in knowledge management, moving their focus away from knowledge and expert based systems. The most common theory in research on socio-technical systems is, generally, the systems theory. In addition, the view of organizations as systems of knowledge processing offers important insight for KM. Business transformation into knowledge intensive or knowledge based and intelligent organizations significantly influence organizations, especially with regards to management. Because these developments are essential in nature, several scholars have attempted to place knowledge as the basis of new theories concerning the firm. In the last ten years or so, competencies and knowledge have also been examined as part of the resource-based view of organizations in strategic management. On top of strategic management, other concepts and approaches of management are also influential on KM, which, by definition, is a function of management. Organizations for a long while have been a central focus of two active sociology and psychology fields; organizational sociology and organizational psychology. These research fields involve how humans behave from a collective and individual perspective in organizations. Some concepts have been adopted into organizational science and knowledge management. Also, concepts in knowledge sociology provide explanations for socially-constructed knowledge that is normally an underlying foundation of approaches in KM. From a practical

Economic Growth Assignment Example | Topics and Well Written Essays - 1500 words

Economic Growth - Assignment Example The per capita income of Cuba is greater than that of Brazil and that explains the reason behind high openness in Cuba as compared with Brazil. This confirms and justifies the correlation coefficient above. This pattern is experienced across most country used in the study. The coefficient 3785.376 is the constant. In interpreting the regression coefficient; an increase in per capita by one unit will result to increase in openness by 52.10041. This supports the earlier correlation results that showed that openness and per capita income exhibit a positive relation across the countries in 2005. However, the correlation and regression gives general conclusions. The fact is that several open countries have high level of income compared to their closed counterparts. Open economies have fewer difficulties in servicing external liabilities, and inadequate incentive to break a promise on external debt, hence making a turnaround in capital flows less likely. The scatter plot below also indicate a similar scenario The regression line is represented by Y=8.886187 + 0.402627X where Y is the level of domestic savings and X is the level of domestic investment. An increase in investment by investment by one unit will increase the level of domestic savings by 0.402627 units. The correlation and regression results show the general relationship that can be deduced from the analysis of the available data. However, some specific relationship can be also be deduced from the data. Out of 110 countries that had no domestic investment, 63 of them had no domestic savings. For example, Liberia, Libya, St. Lucia, Liechtenstein among others had no domestic levels in 2005, and their resultant domestic savings were also zero. However, some countries like Kuwait had zero domestic investment with 57.04595947 savings rate. This shows that domestic savings are not solely influenced by the level of domestic investments in the economy but other factors such as government

Evaluate the potential effects of the Recession on Property Management Essay

Evaluate the potential effects of the Recession on Property Management Companies and Estate Agents - Essay Example First if the consumers are confident enough about the future of an economy, they will buy more. So production will increase in order to satisfy the excess demand. If the investors have faith that the trend will prolong, they will be investing more and more in the market leading to an upward rising stock market. All these combinations will lead to an upward spiral causing an expansion of the economy. But any booming economy is destined to fall. If the consumers are not confident enough, they will demand less, leading to a lower production. As the production level falls, the investors will be apprehensive about the market leading to a lower investment and a crash in the market. Compared to other industries/sectors the impact of recession over property management is different. It not only affects the companies or agencies related to this business but also impacts other financial organizations that are associated with it. The real estate economy is a huge part which is integrated with the general business economy. Like all other sectors of the business economy, this sector also gets impacted by the recession. If there is any downturn in the general business economy, people will not invest in the properties and real estates. When people can not purchase house, there will be an increase on the demand for rented houses. The property management companies and the estate agents can help in these cases. The companies related to operation of property have diverse work to do. They range from rent collection to maintenances, payment of taxes to providing utilities and insurances. But property management does not always mean managing of real estate properties. They may also be responsible for managing capitalized assets. Estate agents are people or businesses who are related to selling and providing rents of the homes, lands and buildings. They are mainly related to the

The Potato Chip Industry Term Paper Example | Topics and Well Written Essays - 1500 words - 1

The Potato Chip Industry - Term Paper Example d ‘Wonks’ which was started by two smart lawyers who secretly bought up all the firms of this sector and began their operations as a monopolistic firm. The intention of this paper is to gain an in depth understanding of the monopoly market structure in comparison to the monopolistically competitive market structure with reference to potato chip industry. A monopoly market structure is characterized by meager or insignificant competition and complete control of the monopolist over the market. It is often learnt to be extremely profitable to the shareholders who intends to invest in a monopolistic business. It is because of the fact that the shareholders have to face insignificant risks of suffering loss from the business as the monopoly firm enjoys an apparent influence over the price of the commodities which can be altered at any time to substantiate the probable risks, thus securing the shareholders’ value. Moreover, a monopolistic firm also enjoys minimum exposure to the risk of close substitutes, since there are no other firms associated with supplying the same product. In case of a monopoly market, since there is only a single firm in market selling a particular commodity, it also becomes easier for the government to regulate the market operations (Petru, 2011). A monopoly firm is found to be consistently innovative in the long run for the reason that if the firm does not encourage innovation in its products and/or services, the consumers may opt for a substitute of the product instead of the same monotonous commodity which in turn is most likely to reward better market opportunities to the new entrants. In other words, it can be affirmed that if a monopoly firm continues with a same product without innovation, as a result of the growing consumer demand for new products, new entrants are most likely to get an opportunity to invade the market. Thus, it is quite likely that a monopoly market structure will be able to reward better customer services with

Rebuttal Argument Essay Example | Topics and Well Written Essays - 500 words

Rebuttal Argument - Essay Example Wild animals still entail the intrinsic trait of being unsecure. Therefore, people ought to vision beyond their passions and seek to secure themselves. Another reason for not legalizing the taming of exotic animals is that of common sense (USA Today). Wild animals are meant to be as such. Therefore, people should cage normal pets as opposed to the exotic ones. This is because there are animals designated to be pets and others meant to stay in the natural stay. This general sense is what those keeping wild animals lack. In addition, wild animals can never be pets because of passion for the exotic animal. This refers to the verity that certain people take to mistreating the exotic animals. This happens when they fail to bestow their liberty of nature. Moreover, wild animals thrive in conditions with provisions of nature. Therefore, when someone takes to mistreating the animals, this depicts that they entail no fairness. Opinion countering that of the editorial is that there are exceedingly low chances of deaths caused by exotic animals. For instance, statistics prove that only 3.25 Percent of people become executed by exotic animals (USA Today). Therefore, wild animals depict exceedingly limited risks pertaining to people’s safety. There are no explanations as to why people should evade exotic animals becoming their pets. Another reason is that having wild animals as pets eradicates strain on the natural populace (USA Today). This explains that competition among wild animals becomes exceedingly negligible. Therefore, resources become sufficient for the other masses. On the contrary, tamed animals are availed with necessities by the owner. This is ensures that natural endowments are ample for animals. According to The Humane Society of the United States, another reason is that exotic populace acts as a backing for extinction of the wild life. This means that in events where wild animals become rare, the tamed ones save the situation.

ALL AMERICAN LUNCH, SUPPER, & TOUCH SCREEN MENUS Essay

ALL AMERICAN LUNCH, SUPPER, & TOUCH SCREEN MENUS - Essay Example First, this will be possible because it has set realistic goals that will be feasible within the specified time frame. By delivering high quality, efficient and faster services, it will be much possible for it to appeal to its clients and satisfy their needs whenever they require any service. The use of a touch screen to order for meals will be a new innovation that has never been experienced in the hospitality industry. It demonstrates that the management has taken all the necessary measures to ensure that all the goals are achieved. Meanwhile, the cafà © has acted right by having a well-structured human resources to run its day to day operations. With the hiring of a highly qualified and experienced team of professionals, it will surely offer the right level of satisfactory services to its clients. After all, they are highly motivated through the use attractive remuneration packages, promotions, teamwork; welfare services along side other monetary and non-monetary rewards. These have created a conducive working environment for each of these workers on whom the cafà © will heavily rely on to accomplish its objectives. The other important thing about the cafà © is that it has managed to come up with one of the best organizational cultures worth emulating. Its commitments to a strict observance of business ethics will help it a great deal. A part from creating a good and healthy working environment, it will help in building its reputation in the eyes of the general public. This will be achieved through an active participation in the Corporate Social Services exclusively such as food donations to the local populations who might not be able to afford what to eat. It will really make it win their confidence. However, despite this impressive performance, the management of Touch Taste Cafà © still has to do a lot to improve on its weak areas. First, it needs to extend its market coverage. Rather than narrowing down to the aging

Product Assessment Research Paper Example | Topics and Well Written Essays - 1250 words

Product Assessment - Research Paper Example The research paper describes how the usage of landline is endangered by the invention of new technology. The best foreign country where the telephone manufacturers of USA should market their products is in Ethiopia, Africa. The marketing strategies to target and position the products are also elaborated in the paper. 1. Landline Usage in USA During the 20th century, landline has been the only source of communication in USA. More or less every household had the access to landline for their communicating purpose with the outside world. There have been times when a particular village in USA used to have only one phone and that phone has been their only source of communication with the outside world. Landline not only served as the only mode of communication for the people of USA at that time but it also acted as a savior in time of emergencies. The target market of landline in the 20th century was the upper class people who could afford the costly rental connections. Landline connection was not at all cheap for the lower income group. But with the advent of wireless phones and the Voice Over internet Protocol (VoIP), the use of landline is slowly becoming obsolete. The people of USA are now attracted towards the usage of mobile phones and they also prefer the usage of internet for communicating with their near ones, friends and others (Shimp 322). 2. Declining use of landline in USA The National Health Interview Survey (NHIS) has identified that in June 2010 one of every four American homes has access to wireless telephones and they relied on its services. About 24.9% of the adults in households of USA have deserted the use landline and is using cell phones. 29% of the children in households are also using cell phones and thus in USA the need for landlines are becoming obsolete (Blumberg â€Å"Wireless Substitution: Early Release of Estimates from the National Health Interview Survey 2010†). In USA the subscription to wireless connections has risen from 33. 8 million in 1995 to 322.9 million in June 2011 (â€Å"American Community Survey†). The reason behind this rising number of cell phone users are due to its feature that it can be carried to any place. Cell phone has the advantage of communicating with anybody at any point of time. The texting option has also become popular among the youths of USA, which has totally removed the use of landline by the youth. (â€Å"US Wireless Industry†) Another reason for landline becoming obsolete is the injection of 3G in the USA market. 3G Internet connections have made it possible for the mass to communicate with their close ones more conveniently through video chat. It has been seen that USA has the most unique subscribers of 3G than any countries (â€Å"Submissions Accepted for MobileCON 2013 Best Mobile IT Solutions of the Year†). About 32.9 % of the people living in poverty have also been using wireless telephones of cell phones. This shows the popularity of cell phones a mong all classes of people in USA. This also implies that cell phone connections are quite affordable (Blumberg â€Å"Wireless Substitution: Early Release of Estimates from the National Health Interview Survey 2010†). It has been said for color television it took 21 years to reach every house of the

Energy in American History Essay Example | Topics and Well Written Essays - 1250 words

Energy in American History - Essay Example In fact, there was less reliance on the wood for fueling locomotives after discovery of coal. Moreover, there was a high preference for coal as a source of energy was due to its higher-energy content compared to wood. Coal was needed for production of coke in the process of manufacturing iron and steel; in fact, it was identified as an economical component in the production process. Nevertheless, the paper will focus on exploring use of energy in America through a comparison of different sources, while the next section will summarize arguments in these sources, thereby evaluating them to determine whether they are honest and accurate. Finally, the paper will explore the historical context for energy issue and discuss the way knowledge can influence evaluation of these arguments. There was profound growth of energy consumption in the transport sector during the nineteenth century, and this growth led to an exhaustion of sources of energy such as wood and coal, in American history. How ever, this was not until the Second World War, when petroleum was introduced (Johnson, 30). Establishment of petroleum let to a shift from use of coal as a source of energy to use of diesel and gasoline on locomotives and trucks. This was also facilitated by engines designed to consume gasoline and diesel, thereby making petroleum products predominant sources of energy for transportation. Nevertheless, this led to a rise in labor issues, safety standards, increased costs of coal production and a reduction in the use of coal as a source of energy. Years later, there was a reemergence of coal consumption as a source of energy, which involved firing electrical generators; this clearly indicated its stake as source of energy. However, introduction of petroleum as a source of energy and natural gas continued to reduce use of coals as a prime supply of energy. There was a further increase in the use of petroleum in the 1920s after a completion of the first petroleum drilling project by Ed win Drake (WOU, 1). In fact, this led to a significant increase of use of petroleum during the depression, which increased until 1973. In this case, petroleum can be considered the only source of energy that underwent sudden increase in consumption during the American history. Issues and arguments at this section of the paper entails a comparison of two sources from both governmental and non-governmental website, and these sources seem to agree in numerous accounts regarding changes in the consumption of energy in American history. Therefore, these accounts can be considered rational, and with an attribute of high level of accuracy. Consequently, this makes the stance of the paper to be in agreement with the accounts provided by these sources in relation to the history of energy consumption in America. Evaluation of the Arguments There has been a notable change in the patterns of energy consumption over the American history throughout the development of different sources of energy a nd change of energy consumptions. Therefore, the arguments proposed in the first section of the paper can be considered rational and accurate. In fact, there are other websites indicating that wood was used as a source of energy before establishment of coal, which was later replaced by petroleum. In this case, accounts by these sources indicate that coal was a highly preferred source of energy during the nineteenth century. Moreover, different sources also indicated that in

Old Building as Monuments Essay Example for Free

Old Building as Monuments Essay Should we preserve old building as historical monuments? I believe that different people will hold different perspective to this question. In my point of view, a city should preserve the old historic buildings. Being a container of human activity, Building, obviously, is also a reservoir of human history and culture. To some extent, preserving old historic building means respecting the previous generations. An old building can insinuate historical events happened in the city. Old buildings, as a symbol of architectural heritage, memorize the significant episodes. Looking at the shabby Rome city, almost devastated temples, demolished palace, it is not hard to imagine the prosperous kingdom of the ancient Rome. We can also acknowledge that these buildings are ruined after the kingdom was vanquished by the enemy. Thus, historic buildings are one fundamental method to learn about significant events in the history. Read more:Â  Essay About Importance of Historical Places The old historic buildings of a city would accentuate a citys culture and characteristic. The Kashgar city is the best example; Chinese government has approved a bill of rebuilding the Kashgar old city, which is 1500years old and main heritage of Uyghur culture, a significant culture of Central Asia. Although a new modern city have been built near to the old one, the most attractive place of Kashgar is still the old city, which has many old historic buildings. The people who want to know about Uyghur culture, one of main culture of Central Asia, always go to visit the old Kashgar city. Preserving old historic building means respecting the previous generations. Maybe some old buildings have negative effect on the cityscape or its function, however, with the consideration of respect previous people, we have no right to destroy or substitute them for modern buildings. On the other hand, we have the responsibility of preserving them to our next generations so that they could have the opportunity to know about their predecessors tangibly. Nevertheless maintaining historic buildings needs tremendous amount of money and old buildings are easily destroyed by earthquake, the cultural value of a historical building is worth preserving on economical expense. To learn more about the history, to more distinguish from other culture, for next generations` sake, stop destroying the historic buildings.

Company On Cadbury

Company On Cadbury As a result of our report, we have come to discover that there are various forces that affect the environment that is Cadbury and Freddo Frog, including political, economical, socio-cultural, technological and legal. We have also discovered that there are many levels of competition which include generic competition, product competition and brand competition, as well as the situational and group influences and individual characteristics of consumers. Various market segmentation approaches were explored, and involved demographic, psychographic and behavioural market segmentation. The ways in which the brand is perceived and positioned was also explored and identified, and were illustrated through the creation of a perceptual and positioning map. Our report also explored the communication tools that were used within Cadbury for its Freddo Frog product, and evaluated the effectiveness of campaigns in reaching the consumers and communicating with the public. 2.1 Introduction: Cadbury is a multi-national corporation, which produces essentially chocolate and confectionary products and operates in more than 60 countries.(Callus Cutler). According to IBISWorld, Krafts Cadbury products have majority of confectionary market share of 49% (2010), which makes it an interesting company to study. With specific attention to the tween market of children aged 6-13 years old, Cadburys Freddo was developed and has been a great success as a childrens chocolate due to its popular brand identity, taste, and initiatives such as fundraising, interactive computer gaming and the fact that it is packaged as an appealing product. Cadburys popular brand identity and market share has such an impact on the Australian chocolate industry making the Cadbury Freddo an interesting topic to study. Part A will discuss the Cadbury brand environment and its impact on marketing initiatives for the product Freddo. That, political factors, economical forces, socio-cultural factors and legal factors all play a significant role on marketing Freddo. Part B will observe the generic, product and brand levels of competition that Cadbury has been involved in; the situational, group and individual factors that influence the consumption of the brand; and, the demographic, psychographic and behavioural characteristics of the Freddo product tween target market. This section will observe why people purchase Freddo, brand identity, the role of packaging and the changing demographics of Australian lifestyle to healthy eating choices. Part C examine how Cadbury wants its product Freddo and its associated brand perceived by its target market and how the target market perceive Freddo and Cadbury. This will include the positioning statement that: Cadbury Freddo is aimed at ‘pre-teen children and their parents who only want to spend a couple of dollars on a small chocolate as an inexpensive treat or reward for good behaviour (Cadbury 2011). This section will show positioning and perception maps for the Freddo target market. Part D will explain the various tools that Cadbury has used to communicate its desired position to its tween market and will describe a communication campaign with specific reference to this market. This report will observe, as Cadburys Australia and New Zealand Managing Director, Mark Callaghan recognises, that Cadbury has been a big part of Aussies lives for almost 90 years, and underpinning this relationship has been the unbeatable taste of our chocolate and the affinity people feel for our brands† (Ellis 2010). 3.1 Part AKaitlin Ramsay (3863803) Cadbury is a multi-national corporation that operates in more than 60 countries, and employ over 46,000 people (Callus Cutler, 2010) As such an internationally renowned and utilised company, Cadbury is thus subject to many major forces within the business environment that affect and impact upon their marketing initiatives. These forces political, economic, socio-cultural, technological and legal forces. The political factors that can affect an organisation and its initiatives are the laws and regulations that the Government can impose, as well as the political stability of a nation, or indeed, the world. (Elliot et al, 2010, pg. 48) In the case of Cadbury, forces that have affected its environment include the Childrens Television Standards 2009. This meant for Cadbury that there were now advertising restrictions in place that negated them from being able to advertise their product, in any way that may mislead or deceive children, and must be perfectly clear and understandable for a typical child (Australian Government, 2010). This means that Cadbury and their marketing initiatives of Freddo Frog must adhere to these restrictions, and be careful about that way they promote their product to children. In promoting Freddo Frogs to children, they must also not promote HFSS (High fat, salt and sugar)(Hackford, 2010). Consequently Cadbury has to focus on sensible and appropriate ways to market Freddo Frogs to kids, that doesnt infringe upon these impositions. On the other hand, parents can now be more comfortable about the fact that their children are less likely to be targeted in deceptive marketing tactics that encourage kids to consume unhealthy products. This initiative is also helping to contribute to creating a healthier lifestyle for all Australians. The Economical forces impacting upon the environment of Cadbury and its product, Freddo Frog, include interest rates, income levels, levels of inflation and the level of unemployment (Elliot et al, 2010, pg. 49) One of the foremost impacts upon all companies throughout the world was the Global Financial Crisis. This caused an increase in interest rates, a rise in inflation, high unemployment and a lower income.An increase in interest rates may lead to an increase in prices for consumers; which in turn can negatively affect sales, as people during times of financial difficulty, may be reluctant to spend more money. A rise in interest rates may also cause a change in demand for products—which in this case, would mean a decrease in demand. It also means less capital for Cadbury—which may lead to the possible retrenchment of workers due to the inability of Cadbury to support a high number of employees. The impact of these economical forces mean Cadbury needs to focus on effectively utilising their resources during times of financial obscurity. This may mean spending less money on marketing, and more on other areas of production, as there is less capital to spread around to all areas of the company. Cadbury may be more productive and efficient in these times as they are forced to consume their resources in a cost-efficient manner. An interesting fact is that although people are less likely to buy luxury goods during times of hardship, Cadburys sales increased by 2% in 2009 during the GFC, as people bought chocolate as a source of comfort food (Despuez, 2009). Looked at from this perspective, it can be concluded that Cadbury may not have to be as concerned as one would think when people are financially inadequate, as chocolate becomes a popular product during such times. The Socio-Cultural factors that affect Cadbury and its Freddo Frog include the culture, values, attitudes, beliefs and trends of the public (Elliot et al, 2010, pg. 50). In todays society, there is an increasing trend towards video games and similar technology for younger people, as well as gravitation towards initiatives that are â€Å"green† or considered ethically responsible. In addition there is an ever-increasing importance placed on the social aspect of schooling—in terms of acquiring the latest trends in order to â€Å"fit in† with the other kids, whether this is with clothing, books, toys, food and drinks. These forces that affect the youth today mean Cadbury must integrate and take into account such factors when establishing their marketing initiatives. As a result of the increasing use of technology and computers amongst young people, which is now a generational characteristic, Cadbury introduced the Internet game â€Å"The Adventures of Freddo Frog†(2010). The exciting and interactive nature of the game enticed younger people to partake in the game, and has made the product increasingly popular for young people. Modern society values the idea of contributing to a cause or initiative that helps achieve something positive. People also like the idea of being associated with something that is ethically responsible, and Cadbury has achieved this through their Fairtrade Scheme â€Å"Which seeks to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade(Cadbury, 2010) The fact that Cadbury is so invested in their Fairtrade scheme creates a positive image for them and all of their products, including Freddo Frog. There is an element of trust that Parents value and respect, and thus are more likely to buy Cadbury products for their children, due to their belief in the brand and its ethics. The social aspect of schools also impacts upon the nature of marketing initiatives of Cadbury and their products like Freddo Frogs. The fact that a child may be considered â€Å"cool† if they are associated with a chocolate that has its own representative game (The Adventures of Freddo Frog) means social factors are important for Cadbury. Cadburys success in the creation of the game is a result of their marketing initiative in the form of Internet gaming for kids. On the other hand, the fact that importance is placed on what kids bring to school is not exactly a healthy lesson to learn for kids, and the idea that food choices is incorporated into this is also not ideal, as kids may consume more than is necessary to achieve the desired social outcome. The technological forces that may affect the company environment include whether the technology can be used for innovation, whether distribution or communication can be improved using technology, the accelerating use of technology and the better standard of quality of products due to technology (Elliot et al, 2010, pg. 50). Technology is what has allowed for the creation of the online games, and is essentially the innovative tool used to create more interaction between children and the Cadbury Freddo Frog brand. The communication improvement between children and Freddo frog is essentially due to the improvement in technology over the years (Cadbury History, 2009). Not only has the increase in computer technology been ideal for Cadbury, but also production technology, as it has allowed for considerable growth and success for Cadbury and thus, Freddo Frog. The improvement in technology has allowed Cadbury with its Freddo Frog to compete again with Kinder Surprise. For a time, Kinder was dominating the market for childrens chocolates, as the toy inside the chocolate was very popular amongst kids. The introduction of the online Freddo Frog game however, allowed Cadbury to take back its reign as the top confectionary company. The fun and interactive nature of the game is contributed to making the product so popular. The ever increasing use of technology by Generation z (otherwise known as Generation @) means that Cadbury are reaching their target market in the most ideal and popular way. And the more and more children that use the Internet, the larger the chances are they will come across the Freddo Frog Adventure Game, and the likelihood of their buying the product (or their parents for them) increases. Although, on the other hand, kids are now spending more time in the virtual world of computer games, interacting with characters that dont exist, instead of being outside playing games and interacting with real people. Legal forces are a facet of the business environment that always has a large impact upon companies, as they essentially govern and direct the actions of a company, with laws and regulations (Elliot et al, 2010, pg. 51). These come from industry bodies such as the Advertising Standards Bureau and the Australian Competition and Consumer Commission (ACCC). Companies, including Cadbury, must comply with laws and regulations such as the Fair Trading Act 1987 (NSW), the Competition and Consumer Act 2010, and the (Goods and Services Tax) Act 1999. These Acts essentially ensure that Cadbury acts in a fair manner, in relation to trade, production, workplace environment, employee treatment, taxes etc. As well as ensuring they comply with industry regulations to not deceive or mislead, or have the intention to deceive or mislead consumers, or behave in a way that does not adhere to any standards set by these regulatory bodies. The Australian Competition and Consumer Commission (2011) is responsible for dealing with matters in relation to competition, as well as the enforcement of the Competition and Consumer Act 2010. They are concerned with different areas including dealing with customers, dealing with other businesses, the running of the business in question, industry codes of conduct and professions competition. The ASB deals with issues including â€Å"use of language, the discriminatory portrayal of people, concern for children, portrayal of violence, sex, sexuality and nudity, and health and safety.† (NSW Government) There are more Commissions and Boards such as these that businesses have to be concerned about, although these are the most important and recognized. As such Cadbury has to market its product, Freddo Frog, and conduct business surrounding this product, in such a way that it does not mislead or deceive (neither parents/adults nor children), does not falsely misrepresent the product, and does not infringe upon any of the other aforementioned criteria for business conduct in relation to the Trade Practices Act, or the Fair Trading Act (ACCC, 2011). This will impact upon Freddo Frog, as they will be a legally responsible and trustworthy company, that can be relied upon by both consumers, suppliers etc. to produce a product that markets itself using only the approved methods. If a company is legally sound, they are generally thought to be an ethically/socially responsible entity as well. 3.2 References: Australian Government, 2010, Advertising to Children, accessed 26/4/11, http://www.acma.gov.au/WEB/STANDARD/pc=PC_91814 Australian Competition Consumer Commission 2011, For Consumers, accessed 28/4/11, http://www.accc.gov.au/content/index.phtml/itemId/815215 Australian Competition Consumer Commission 2011, For Businesses, accessed 30/4/11, http://www.accc.gov.au/content/index.phtml/itemId/815214 Callus, A, Cutler, D, 2010, Fact box: Cadbury vital statistics and history, accessed 26/4/11 http://www.reuters.com/article/2010/01/19/us-cadbury-factbox-idUSTRE60I1Jh30100119 Elliot, G, Rundle-Thiele, S Waller,D 2010, Marketing, John Wiley Sons Australia Ltd, Milton Queensland Cadbury 2011, Fairtrade Certified Cadbury Dairy Milk hits Australian shelves, accessed 27/4/11, http://www.cadbury.com.au/About-Cadbury/Fairtrade.aspx Cadbury History n.d., accessed 28/4/11, http://www.bizaims.com/coffee%20break/curiosities%20events%20funny/cadbury%20history Competition and Consumer Act 2010 (Cwlth) Despuez, N 2009, More People Buy Chocolate Amid Recession, Cadbury Sales Up, accessed 27/4/11, http://www.startupbizhub.com/more-people-buy-chocolate-amid-recession-cadbury-sales-up.htm Fair Trading Act 1987 (NSW) Hackford, C 2010, Sugar and Spice and All Things Nice: Advertising to Children, accessed 26/4/11, http://www.advertisingcompliancelaw.com/articles/hfss-foods/ NSW Government 2010, Fair Trading-Advertising, accessed 30/4/11, http://www.fairtrading.nsw.gov.au/Businesses/Advertising_and_marketing/Advertising.html 2010, The Adventures of Freddo and the Time Machine, accessed 27/4/11, http://www.freddo.com.au/ 4.1 Part B Madelin Robertson (3665926) Through effective marketing, Cadbury needs to make sure that they provide their target market with greater value then their opponents on different levels of competition. Cadbury works on the ‘Generic competition level by identifying that its consumers have alternative ways to meet their product needs and that this same want or need can be satisfied by substitution with quite different products (Elliot, G, et al, 2010, p.46). Today the market is highly competitive and companies are now competing against other segments of the marketplace with products such as snack foods, cakes, cereal and biscuits (IBISWorld 2010). These products are sometimes obtained at a cheaper price or offer more value for money. Cadbury aims to avoid generic competition by effective marketing of Cadbury chocolate and Freddo products to give them a prestigous and trusted image that is reasonably priced. Cadbury promote that the taste of its chocolate is superior to other common chocolate brands, that it is more enjoyable to eat compared to items such as biscuits, and that its price is similar if not reasonably priced compared to other confectionary and sweet products. ‘Product competition describes products that are broadly similar but have different benefits, features and prices that distinguish them from competing products (Elliot, G, et al, 2010, p.46). Cadbury chocolate and Freddo compete with a wide variety of confectionary products and children confectionary products in the Australian confectionary industry. Many of these products are chocolate or sweet based so they vary in flavour and product type. Some examples of products which Cadbury compete against are: Jelly lollies, hard boiled sweets, chocolate products, fine chocolate products which could all satisfy a consumer in the confectionary industry. According to IBISWorld in the confectionary industry Krafts Cadbury products have majority of confectionary market share of 49.1% (2010). Like other confectionary brands, Cadbury need to be innovative and differentiate their products, keep prices low and maintain their popular brand image to sustain consumer consumption through changing consumer tastes and dietary trends, for example, a price rise in chocolate may persuade consumers to switch to sugar-based confectionary instead (IBISWorld 2010). Cadbury contends with ‘Brand competition where many of its products are similar to other chocolate brands that offer the same benefits, features and price to the same target market. Childrens chocolate products such as Ferreros Kindersuprise, Mars Mars bar, MMs, and Nestle Smarties all target the pre-teen chocolate market in Australia. To emphasise brand image and acquire market share Cadbury works with initiatives such as supporting and sponsoring community events, fundraising initiatives and sporting groups, where Cadbury products are promoted and recognised within different communities and age groups (Cadbury 2011). Online, Cadburys Freddo interactive computer game, which children can play, helps to create demand for the product and give it a fun and prestige pre-teen confectionary brand identity over its competit ors (Cadbury 2011). Cadburys Australia and New Zealand Managing Director, Mark Callaghan recognises that Cadbury has been a big part of Aussies lives for almost 90 years, and underpinning this relationship has been the unbeatable taste of our chocolate and the affinity people feel for our brands† (Ellis 2010). Cadbury also uses individual branding of its products to give them their own identity and position in the marketplace, to reach its market segments, and to avoid confusion with other product brands. Situational influences are the circumstances a consumer finds his or herself in when making purchasing decisions. According to Elliot, principal situational influences may be classified as: physical: the characteristics of the location in which the purchase decision is made; social: the interactions with others at the time the purchase decision is made; time: the time available for a purchase decision; motivational: the reasons for the purchase; and mood: the mood of a person at the time of the purchase decision (et al, 2010, p.104). Confectionary items usually constitute an impulse purchase that is unplanned or spontaneous. The strategic presence of chocolate and confectionary in stores such as at the grocery store checkout or a vending machine signify purchases that may not have been considered or planned (IBISWorld 2010). Due to the nature of impulse buys, customers will not pay high prices for the items they did not originally intend to purchase so products such as Cadbury Freddo is relatively cheap retailing at around $1. In the current economic climate, high retail prices for children items such as toys may lead parents to buy cheaper items such as Freddo (IBISWorld 2010). When buying chocolate for children it is usually purchased as a reward for good behaviour or celebration. A retail outlet must have pleasant surroundings and be strategically placed to influence consumption. Group influences â€Å"comprise social factors (the influence of other people) and cultural factors (the influence of the values, beliefs and customs of the persons community)† (Elliot et al, 2010, p.106). The culture, subculture and social class of a group of people greatly influence buying behaviour. Increasing technology and production techniques, marketing techniques (such as interactive computer games) and environmentally friendly packaging, play a role in consumption of products and Freddo (Cadbury 2011). Cadbury has recognised the difference in generation gaps and has moved to consider this. Freddo uses modern pictures, symbols colour, packaging and a fun and happy image of Freddo to create consumer interest and to target its younger market. Cadbury promote its products as a friendly brand that is associated with family whilst being widely recognised and trusted. Freddo is also reasonably priced available to majority of the population. Many children and parents learn fr om others that Cadbury is a respected chocolate brand and identity that families enjoy and often pass this knowledge directly onto others, or indirectly by others observing use of the product. Individual factors relate to personal characteristics such as demographic factors, lifestyle and personality, and individual psychological characteristics such as motivation, perception, beliefs and attitudes and learning (Elliot et al, 2010, p.118). Individual motives such as hunger, to satisfy self with something sweet, or a treat for celebration are seen with the purchase of Freddo, however purchase of the product has been identified to impulse purchase (IBISWorld 2010). Cadbury aim to work on an individuals perception by shelving space (usually low or at eye sight where it is easy to see and reach) and packaging which shows bright and colourful tones, stylistic cartoon image of Freddo (which relates to children), legible writing, and the purple trademark colour of Cadbury which is widely acknowledged and brings consumer awareness. Cadbury ads reflect that its chocolate simply tastes good and uses this as a key element to marketing their product. The fact that Cadbury Freddo comes in a variety of flavours (strawberry, peppermint, dairy milk, top deck, white chocolate, rice crisp and caramello koala) also targets individual wants and taste and therefore targeting a wide range of people (Cadbury 2011). Although many people carry the belief that chocolate is not a healthy lifestyle choice, the new portion sizing and Freddo sizing is a well thought approach for children in todays lifestyle. The demographic segmentation of the target market is based on demographic variables related to the vital and social characteristics of populations such as age, education and income (Elliot et al, 2010, p.177). Cadbury Freddo are focused on the tween market segment (children aged 6-13) Generation Z and the parents of this generation, Generation X, for product consumption. Generation Z, the digital and technologic generation, present an age where children are typically focused on the internet, video games, social networking and mobile phones, hence earning the title digital natives (Elliot et al, 2010, p.177). The parents of Generation Z, Generation X, are also included in the target marketing of Freddo as these individuals are usually the ones who purchase the product. The economic climate of the Global Recession saw a dramatic fall in spending as unemployment grew, however consumption of chocolate and confectionary sustained according to IBISWorld as â€Å"consumers choose to indulg e themselves in inexpensive, ‘feel good luxuries such as candy and chocolate, in an attempt to ease more pressing concerns such as mortgage or loan repayments† (2010). The changing demographic of the average Australian household due to an ageing population and regulatory constraints are which are increasing in relation to product labelling, food safety and advertising may also put pressure on manufacturers. Psychographic segmentation is based on the psychographic variables of lifestyle, motives and personality attributes (Elliot et al, 2010, p.178). Increasing health awareness and lifestyle factors today majorly influence consumer consumption, as many people are aware that ‘junk foods are contributing to the increasing obesity rate in Australia and around the world. People are aware of the health risks and problems for themselves and their children and so aim to promote a healthy lifestyle through a balanced diet, exercise and health education. Because of the awareness between obesity and heart disease, and concerns about dental health, parents are less likely to buy chocolate products for their children, instead resorting to healthier food options or smaller portions (IBISWorld 2010). The growing popularity of low-fat diets are having an adverse effect on chocolate sales, whilst the opposite is happening for confectionary promoted on a healthy platform such as sugarless candy and gum and healthy substitute products such as snacks, cereals, nuts, yoghurt and fruit have seen a rise in demand (IBISWorld 2010). Organic products and dark chocolate are seen as a healthier option due to antioxidant content. The ethical consumer has influenced the shift towards sustainable methods of production with an emphasis on fair and equitable trading conditions and preferring fair trade chocolate brands. The behavioural market segmentation is based on actual purchase and/or consumption behaviours towards particular products and their variables, which include benefit expectations, brand loyalty, occasion, price sensitivity and volume usage (Elliot et al, 2010, p.181). As well as being the leading chocolate brand, Cadbury has been rated the most popular grocery brand of Australians in the Nielsens Company Top 100 Brands report (Ellis 2010). Many Australians are loyal to Cadbury products as they are a trusted brand with a popular identity. Parents know they can trust the quality of Cadbury products and that it will meet with their expectations. Typically parents with tweens, and tweens themselves are at the end of the purchase volume for Cadbury Freddo products (Cadbury 2011). It is a cheaper option then more expensive brands such as Lindt or Fererro products. The seasons, time of day and the scheduling of special events such as Easter, birthdays, and Christmas, influence confectionary consumption. Chocolate sales tend to be higher in cooler months (IBISWorld 2010). 4.2) References Cadbury Fundraiser accessed 04/05/11, http://www.fundraising.com.au/. Cadbury 2011, accessed 04/05/11, http://www.cadbury.com.au/. Freddo, accessed 20/04/11, http://www.cadbury.com.au/Products/Pre-teens-Confectionery/Freddo.aspx. Elliot, G, Rundle-Thiele, S Waller, D 2010, Marketing, John Wiley and Sons, Australia. Ellis, D 2010, Cadbury Named Australias Most Popular Grocery Brand, accessed 25/04/11, http://www.cadbury.com.au/About-Cadbury/News.aspx?newsID=133. IBISWorld Chocolate and confectionary manufacturing in Australia 2010, accessed 0 3/05/11, http://www.ibisworld.com.au/industryau/ataglance.aspx?indid=110. The nations favourite chocolate: Now Fairtrade Certified and on shelf throughout Australia, accessed 25/04/11, http://www.cadbury.com.au/About-Cadbury/News.aspx?newsID=134. Working together to make a difference in the community accessed 20/04/11, http://www.cadbury.com.au/Cadbury-Community.aspx. 5.1) Part C Tamara Nicol (4067137) In order for a product to be bought and ultimately perceived, evaluated and repurchased by the customer the business must first position the product so it is made available to the target market. Positioning involves how the brands name, logo, slogan and design are used to create a perceptual image of the product in the consumers mind. The product must be positioned so that customers who need, want and demand the product can have access to it and hopefully purchase it. Positioning is a very important element of target marketing as it decides how the customers will perceive the product and it requires a close understanding of the product, market and competitors. Positioning will determine whether the customers purchase the product, enjoy the product, if it meets expectations and whether they have a good experience with the product and plan of making a repurchase (Elliot et al, 2010). Perception is an outcome of the positioning. It is a psychological response to diverse stimuli. It includes the persons sensory experience, that is, smell, taste, touch, sight and hearing (Elliot et al, 2010). The consumers perception of the Cadbury Freddo would involve a variety of senses. People will evaluate this product on the grounds of, most importantly, taste but also smell and looks, if the packaging and actual product is aesthetically pleasing. Cadburys official website has the Freddo Frog filed under â€Å"Pre-Teen Confectionery† as the product is aimed at younger children, the product must be positioned towards the children as well as the parents or care givers who will most likely buy the product or give the child permission to buy it themselves (Cadbury, 2011). Cadbury implements positioning strategies in order to influence the consumers perception of the Freddo Frog. The Freddo Frog is sold in many stores country wide including supermarkets, petrol stations and corner stores (Observation). By doing the Cadbury positions the product as accessible and popular. Cadbury would like the Freddo to be perceived as at treat but also something that can be enjoyed frequently for a low cost. As a Freddo review states, â€Å"There are two reasons for cheapness; Number One so that children can afford to buy said treat with their pocket money and Number Two so that when children are harassing their mothers for sweets in the supermarket they can hold up the product and their mothers will give in because it is so cheap. Cadbury has such a product in the form of the Freddo.† (Ciao, 2004) Cadbury wishes for the Freddo Frog to be seen as a snack or treat that encourages children to buy it or pester their parents to buy it for them. As unhealthy products aimed at younger children

Evaluation of brand management at Odeon cinema

Evaluation of brand management at Odeon cinema Brand management module has been a crucial part of my masters program, me along with my group members worked really hard in accomplishing this task. All the four group members are really cooperative and every individual contributed considerably in writing the group report. Our group report is all about defining the various branding aspects such as brand image, brand positioning and brand effectiveness. We have chosen three brands which are related to entertainment industry such as Odeon cinemas, Cineworld cinemas and Vue cinema which are well known and most influencing market players in United Kingdom entertainment sector. I would like to thank university management for giving access to international databases such as EMERALD and EBSCO as I have used few journals and articles related to Brand and Branding concepts from these databases. Each individual of the group worked extensively on gathering the information and writing the report without plagiarism. We have taken all necessary st eps in order to avoid plagiarism. I have gathered information related Odeon cinemas and compared with other two cinema brands namely Cineworld and Vue cinemas. I worked extensively on Odeon cinemas website and recent interim report in order to find its rank and market share details. Introduction: Brand is a name, term, sign, symbol or design or a combination of them, intended to define the goods or services of one seller or group of sellers and to differentiate them from those of competitors. In the present day competitive business scenarios the concept of branding product or services is important and properly built brands lasts long in market. Companies invests huge amount in building brands and maintaining brand image as it plays vital in making businesses successful. Branding helps the organization to gain competitive advantage for their products/services in markets. Odeon cinemas and Branding: Odeon has evolved as a market leader in entertainment industry of United Kingdom and it has been leading the market since decades. Being a prominent market player Odeon is one among the largest cinema chains of UK. Decades experience in entertaining UK audiences made Odeon cinemas to capture more market share and today it is entertaining more people when compared to other entertainment companies such as Cineworld and Vue cinemas. Odeon sells one third of tickets sold in UK which shows that Odeon is the most influencing cinema company in the market. Odeon cinemas was founded by Oscar Deutsch in 1930 which was later acquired by J Arthur Rank 1941 who was fond of film distribution and production. The Rank organizations lead Odeon cinemas for further 58 years. Brand Slogan: Odeon Cinemas Fanatical about Film Brand Image: Brand image is the current view of the customers about a brand. It can be better defined as unique group of associations in target customers mind about a particular brand. It is an impression on companys product/services in customers minds. Brand image can be further reinforced by enhanced brand communication activities such as promotional tools, advertising, publicity through word of mouth and packaging. Brand image promotes the service/products differently from competitors. After extensive re-branding campaign in 1998, Odeon has evolved as strong brand in UK. Re-branding process enhanced the existing brand image of Odeon making it market leader. Odeon with brand slogan Fanatical about film has reached more number of customers than earlier and provided UK audience with outstanding services. Brand position: Brand positioning refers to target consumers reason to buy your brand in preference to others. Brand positioning should take various aspects in to consideration and it is necessary that the brand should be unique and distinctive when compared to competitors. Is the brand suitable to all major geographic markets. Odeon has entered other markets in Europe and successfully running business operations. Odeon has achieved strategic financial goals and has been performing really well at all locations in UK and Europe. Odeon is sustainably growing and updating itself with changing technologies in order to give optimized customer satisfaction. Odeon is well known and occupied position in worlds most influencing cinema chains and it is considered to be largest in Europe. Odeon under Terra group has undergone considerable changes and the Terra group successfully transformed 350 screens in to 3D during the first quarter of the financial year 2010. Brand Effectiveness: More recently the Odeon cinema was acquired by Terra firm which is a private equity firm on September 2004 and also it also acquired United cinema International in October 2004, Now Odeon cinema group is looking ahead to enhance their market share and expecting positive growth which ensures to continue its unique position in cinema industry of United Kingdom. Odeon cinema has been unique in its style and always gave tough competition to other key market players of United Kingdom Cinema industry. Branding Slogans Odeon Cinemas- Fanatical about Film Cineworld Cinemas- Leading the way in digital and 3D cinema Vue Cinemas- The ultimate cinema experience References: Definition of Branding-03, Nov, 2010- http://0-web.ebscohost.com.brum.beds.ac.uk/ehost/pdfviewer/pdfviewer?vid=1hid=109sid=c1be809a-db3a-46fe-b3ff-02e29105dda2%40sessionmgr111 Introduction to Brand management- 03, Nov, 2010- http://0-web.ebscohost.com.brum.beds.ac.uk/ehost/pdfviewer/pdfviewer?vid=1hid=109sid=458837c7-8692-4ec9-b8b7-b5fc274daf69%40sessionmgr112 http://www.businessdictionary.com/definition/brand-image.html http://www.iabuk.net/richmediaroadshow/media/pdfs/6_Measuringbrand.pdf http://www.screendigest.com/news/vue-cinemas-switches-ads-to-rivals-dcm/view.html http://www.myvue.com/about_ustxt.asp?SessionID= http://www.myvue.com/corporate/index.asp?SessionID=cn=1ci=39ln=1ic=1 http://www.cineworldplc.com/strategy http://www.myvue.com/corporate/news.asp?sb=1SessionID=cn=1ln=1intThisPageStructureID=10809 http://www.managementstudyguide.com/brand-image.htm Cineworld Group plc Interim Report 2010, Definition of Brand positioning, http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html http://www.myvue.com/corporate/vuecompany.asp?sb=1SessionID=cn=1ln=1intThisPageStructureID=111 Paul Marsden, (2002), Brand positioning: memes the word,307-312 Ries, A. and Trout, J. (1982), positioning: The Battle for Your Mind, Warner Books, New York, NY. Strategic Brand Management by Kevin Lane Keller, second edition. http://www.brand-image.com (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() http://www.tut.fi/units/tuta/tita/2006-2007/TITA-2300/Allegretti_Brand.pdf Yamen Koubaa,(2007),Country of origin, brand image perception, and brand image structure, University of Marketing and Distribution Sciences, Kobe, Japan. Erickson, G.A, Johansson, J.K. and Chao, P. (1984), Image variables in multi-attribute product evaluations; country of origin effects, Journal of Consumer Research, Vol. 10 No. 2.

Synopsis of Lines 60 - 129 of Sir Gawain and The Green Knight :: Sir Gawain and The Green Knight

Synopsis of Lines 60 - 129 of Sir Gawain and The Green Knight In this section of the poem, the New Year has just begun. King Arthur and his knights of the Round Table have attended mass, and they are just beginning a spectacular celebration at Camelot. We are told the group is participating in traditional gift-giving and feasting. The dais where Lady Guenevere and Sir Gawain are seated is described as "well-decked and duly arrayed" with silk and expensive tapestries. (Norton, 204) It seems as though no expense has been spared. The fact that Gawain is seated next to the queen tells us of his importance and high status within the group. We learn that he is a nephew of King Arthur and that Agravain, another nephew of the king, is also seated there. King Arthur does not join the others when they sit down to eat. He is boyish, restless, and full of energy. He has vowed that he will not sit down to eat at a holiday celebration until he hears a tale "of some fair feat" or " some marvel of might." (Norton, 204) In other words, Arthur behaves like a young child who must be entertained before he will sit down to eat. The poet then tells us about the first course being brought in with the "clamor of trumpets that were bravely bedecked with bannerets bright, with noise of new drums and the noble pipes." (Norton, 204-205) Other sumptuous dishes follow. There is so much food that there is scarcely room to set it all down on the tables. Food, wine and beer are plentiful, and the mood is light and festive. In this passage, the knights of the Round Table are presented "in their first age." (Norton, 203) The poet easily brings the scene of this traditional celebration to life for the reader with his detailed descriptions of the festivities.

Surveying :: essays papers

Surveying The commonwealth of Massachusetts has many different requirements for people who want to become registered land surveyors. Applicants for registration as a Land Surveyor require five references; three of these five must be from registered Land Surveyors who have seen the work of the applicant. The present supervisor should also be a reference. These references should cover the applicant’s entire surveying career. Acceptable education for registration as a Land Surveyor with four years of experience is a degree of Bachelor of Science in Surveying or Engineering, including courses in land surveying, from an institution authorized by the Massachusetts Legislature or a degree of Bachelor of Science in Surveying or Engineering accredited by ABET (American Board of Engineering and Technology) including approved courses in land surveying. Education obtained outside of the United States may qualify if a complete description of the curriculum is presented and the Board or an agency qualified to evaluate foreign curricula finds it to be equivalent. Acceptable education for registration as a Land Surveyor with six years of experience is a degree of Bachelor of Science or Associate degree in Surveying or Civil Engineering Technology, including at least 12 credit hours in land surveying, or two years of formal education above high school level with at least 60 semester credit hours passed, 12 of which m ust be in land surveying courses approved by the Board. Acceptable educations for applicants who wish to be a Surveyor-in-Training are to pass the Fundamentals Examination as well as have a Bachelor of Science Degree. An applicant having a degree in something other than surveying must have attained the required experience before receiving certification. An applicant for Surveyor-in-Training certification having an Associates Degree or 60 semester hours of acceptable education including courses in surveying approved by the Board may be certified after passing the Fundamentals Examination and attaining the required experience. Acceptable professional land surveying experience is full-time activity. Part-time land surveying work performed during full-time study at an educational institution is considered part of the educational program and is not acceptable professional experience. A graduate of four-year engineering institution taken on a daytime program, or five years for a co-operative program must obtain the necessary experience in eng ineering work acceptable to the Board after graduation.

Promote Child and Young Person Development Essay

1. Explain the factors that need to be taken into account when assessing development When assessing a child/young person we must be careful to take in to account confidentiality before carrying out any observations. Within my setting, we have an Welcome pack (aka Induction Pack) with lots of forms for the parents to sign which gives us permission to observe them and the child/children with in the assessment centre. All of the confidential material surrounding the parents and children are locked away in a secure cabinet in the office so no unauthorised access is allowed. The only time confidential is breached is if the child is at risk and we only share this information with other authorised professionals. When carrying out observations either in the room or via camera we have to take the Childs wishes and feelings in to consideration, if the child is at real risk we stay present but if they child clearly doesn’t want you there we must leave the room. For example, we had a family with a toddler and baby and during the night when mum fed the baby we were present in the room, but often having this person in the room woke the toddler and caused him unnecessary upset so instead watched intensely via the CCTV. When we assess a child we must take account of their ethnic, cultural and linguistic backgrounds as these can play an important role in how the child acts and the understanding of the words being used. Disability or specific requirements need to be taken in to account when carrying out any assessment/observation of a child can be underestimated and the observations will be unreliable. In my setting we receive all the information of each family from the Local Authority who have referred them to us, its vital we receive relevant and up to date information so we know exactly what the concerns are and get an accurate picture of the Childs development, if this information was incorrect it could harm the child’s  development. Avoiding bias is important in my role, we must remain completely objective, we are not here to judge our families, we observe and document facts of every aspect of their day to day lives they live out with in the assessment centre, our focus is the child and our main responsibility is there safety. We have a large staff team who all individually work with each family and we each document what we see, then once social workers and assistants have read the ass essment forms, patterns can emerge.

Phonics Lesson Plan

Title of Your Lesson digraph Picture Hunt Grade take 4th Subject Phonics- Digraphs Summary and precept (Connections to Big Goal/Unit) Students give be functional with digraphs. TTW leave disciples what sounds /ph/, /th/, and /sh/ establish as a varan and thus asked to give examples. The students forget then be given nib visiting card split into ternion categories for each of the three digraphs and every last(predicate)ow be working in free radicals of three to visualize phrases and pictures in magazines that fit into the three categories.At the residual of the bodily process, the students give present their findings as a compend and a test to make for certain the activity was have sexd adjustly. The goal of this activity pass on be for students to be satisfactory to blemish digraphs through pictures as dustup. Students allow ground understanding by responding to questions on whiteboards that they volition hold up when questions are asked. Classroom Scenario (small group, whole tier, self-contained, resource, gen. ed. , spec. ed. nclusion) This activity ordain be done with the entire fall apart of fifteen, still students volition be garbled up into five groups of three. PRETEACHING TASKS/PLANNING unc prohibitedh Core State Standards (CCSS) 4. RF. 3Know and try for grade-level phonics and treatment analysis skills in decoding nomenclature. a. employment combined hit the hayledge of all letter-sound correspondences, syllabification patterns, and morphology (e. g. , roots and affixes) to read accurately unfamiliar multisyllabic delivery in background and out of context. Objectives (One to two at most. TSW or TSWBAT)(What will your students be satisfactory to do? What will students know by the end of this lesson? ) Students will be able to recognize /ph/, /th/, and /sh/ sounds through pictures and language in magazines allowing for easier recognition in real-life evaluation/Assessment (Is your assessment intim ately reorient to your lessons headings and standards? How will you know whether your students perk up made progress toward the objective? How and when will you assess mastery?Describe the task, the criteria/rubric, worksheet, change course sheet, and goal for mastery. ) Students will be working together to find pictures and words in magazines that correspond to the digraphs we are concentrating on. When the students present their boards, the instructor will know whether or not they acquit understood what the sounds sound desire and if they were able to identify them through pictures and words put in in magazines. Materials Needed (Graphic organizers, peculiar(prenominal) books, readers, word wall, sound counters, SMARTBoard, etc. ) Whiteboard, magazines, scissors, notice paper, glue Accommodations/Modifications to be provided/Explicit differentiate Instructional Strategies * One-on-one time with instructor will be available for students as grade with the sounds * For differentiated think, TTW provide pictures of words and the student will sort them into categories based on their digraph * Another differentiated instruction activity will allow students to salve lists of words in columns that are get hold of for certain digraphs and sound letter relationships. instructional PLAN PRELESSSON SUMMARY (WRITTEN REFLECTION) SEE machine-accessible RESPONSE BELOW. TEACHING PROCEDURES Building land (Opener/Hook/Anticipatory Set) (How does this lesson connect to preceding lessons/objectives taught? What visuals, video, or text reminders will you ingestion? How you will excite students about the in condition(p)ness that will take place? How will you engage students in the language of the lessons objective(s)? Explain. ) When they break of into groups students will be randy that they get to work with their friends to go on an in-class scavenger hunt.TTW let the students know that they will be going on a scavenger hunt to find the sounds that have been written on the whiteboard. The word digraph will be introduced and departed over for students who do not recall it. To help the students remember the function of the digraph, the teacher will ask them to give me a few examples of words with the /ph/, /th/, and /sh/ sounds in them before beginning the activity. origination of New Material (What 3 5 key points do you want to evince? How/what will you model for students?How will you look that students actively take in instruction presented? ) Emphasize the specific digraphs previously mentioned describe students that pairs of letters come together to make sounds in forming words Allow students the fortune to choose one word they found a picture for and spell it on the board for the other students to see the digraph pattern and picture they found control radiation diagram/Small Group Lesson Activities (This is where you apply your objective with students.How will you ensure that all students have multiple opportunit ies to practice? How will you scaffold practice exercise from faint to difficult? How will you monitor and correct student performance? ) The teacher will be locomoteing around from group to group to check for group and soulfulness understanding. TTW will look at the words they have found so furthest and make sure they are divert for the activity. If words are not unified the digraphs being used, TTW will explain why and help them find words that will work.Each group will be presenting so no student will be left out of the process. This exercise itself is self-contained so students will be doing as much as they can with out the help of a teacher. Independent Practice (This is where you specifically evidence your objectives goal (s) with the same activity but different items/prompts for individual assessment. How will the students apply the late knowledge they have lettered? ) Each student will have pictures that TTW will provide to sort into dozens based on their digraph.T TW will walk around and check the piles. To be able to check for entire class understanding, students will respond to activity related questions on whiteboards. Lesson Closure (How will students summarize what they erudite? How will students be asked to state or show the significance of what they have learned? How will you provide all students with opportunities to demonstrate mastery, or progress toward mastery of the objective? How will you specifically review your lessons objectives? * TTW will review the digraphs we have cogitate onTo summarize what we have learned, TTW will say a word and ask for a thumbs up or a thumbs coldcock based on the word the teacher provided and whether it has a digraph sound or not Extensions (How might you provide opportunities for filename extension? ) The teacher could make a class publicize board with a babble surrounding the three digraphs that we are focusing on. Students can find pictures at home base that have those sounds and cut them out and institute them in to add to our class bulletin board. Blooms Taxonomy Levels Achieved in the Lesson. delight justify. (Found in your Instructional Plans Folders 1 & 2) Remember, Recognizing, Recalling- Students will be working from long-term remembering to retrieve knowledge from past lessons to complete this activity Understanding- Students will know which phratry to put their words and pictures into on their poster board by sorting their words and pictures by digraph Applying- The students will be taking knowledge they learned in one format and applying it to a new and different activity

Operant Conditioning

character Development & Operant instruct Theories of character II Ana Iqbal Mirajkar Learning evoke be defined as any motion that leads to a relatively permanent and capability change in demeanor. The term behaviouristic psychology refers to the school of psychology founded by out phratry B. Watson ground on the belief that conducts can be measured, trained, and changed. Behavioural theories argon all establish upon the idea that all behaviours ar acquired through instruct. It is toweringly objective and focuses on the nonion that further observable behaviour should be studied. Ivan Pavlov, B.F. Skinner, Edward, Thorndike, John B. Watson and Clark Hull be major thinkers of this school of thought. B. F. Skinner, a initiate in behaviorism, invented a mechanical doodad for automatically recording fine differences in the drift of solution. He was single of the pioneers of automation in behavioral research solutions could be detected, recorded and followed up with advantages, all by automatic apparatus. Operant conditioning is a concept in like manner developed by B. F. Skinner, who said Psychology is about behavior, not about the mind, and not about the spooky system.It deals save with variables that can be forthwith observed. He emphasized on the eccentric of strengthener and punishment in constitution behavior and came up with the schedules of reinforcement. Plus, rather than instruction on things that get before a response he focused on the idea that the events following a response had a great influence on its subsequent rate of occurrence. Operant conditioning can be defined as that if a response (the operative, which is an active behavior that operates upon the environment to generate consequences) is followed by a reinforcing remark, the response strength is increased.For instance, ein truth era a sister studies well he is rewarded with gifts, match to Skinner, this rewarded response (studying) will be strengthened and i ncreased. B. F Skinner demonstrate that humans and animals alike consort to double those responses that ar followed by favorable consequences and they tend to not repeat those responses that be followed by im soulfulnessal or unfavorable consequences. Overall, favorable, neutral or unfavorable consequences involve reinforcement, liquidation and punishment respectively. The classic study ofOperant Conditioning by B. F. Skinner involved a cat who was placed in a misfortune with scarce one representation out a specific domain of a function of the box had to be pressed in order for the door to open commonly a prize, this was the desired correct response. removed the box was a fish for the cat, which was some other reinforcing excitant beside its freedom. The cat initially is rattling comfortable and tries to get out of the box because freedom is reinforcing. In its attempt to escape, the area of the box (lever) is triggered and the door opens. at one time placed in the box a enlighten, the cat will take heed to remember what it did to escape the previous metre and will again find what it did function the first time that lead to its escape. The much the cat is placed back in the box, the quicker it will press that lever and stop all the incorrect/unrewarded responses. Thus it has learned, through natural consequences, how to gain the reinforcing freedom and fish. 1 Moreover, Skinner also stated that this learning had to occur very slowly and gradually.Extinction occurs when the connection between the input signal and response has died or become extinct, that is presenting the remark no longer brings about the identical response. People learn this way any day in our lives. For instance a soulfulness makes a mistake on a test paper, this mistake is something that he/she will most possible not forget as it cost them their grade. The beside time the aforementioned(prenominal) question appears in the exam that person will do things differen tly remembering their mistake. In this sense, the person has learned to act differently based on the natural consequences of previous actions.The same holds true for supportive actions. If something one does results in a positive outcome, one is likely to do that same activity again. affirmatory reinforcement occurs when a positive stimulation is added in the environment, such as bad candy to a child for profound behaviour this is unremarkably used to accede new behaviours in humans and animals. Whereas, ostracize reinforcement is said to occur when a negative stimulus is removed from the environment. It mustiness be noted though, that negative reinforcement is not to be confused with punishment.Negative reinforcement has similar usage like that of positive reinforcement, which is it is used to strengthen behaviour by following it with the remotion or deletion of an unpleasant stimulus. There are twain types of negative reinforcement, escape and omission. In escape, play ing a limited behavior leads to the removal of an unpleasant stimulus. For example, if a person with a headache tries a new trouble oneself reliever and the headache quickly disappears, this person will probably use the medicament again the next time a headache occurs.In avoidance, slew perform a behavior to avoid unpleasant consequences. For example, citizens may pay their taxes to avoid fines and penalties. While, punishment both negative and positive, is usually involved in trying to eliminate some particular behaviour from an organisms routine. This is of 2 types positive punishment and negative punishment. haughty punishment is when a positive stimulus is removed from the environment, for instance a mother takes away her childs take on because she was banging it loudly.In negative punishment a threatening or unpleasant stimulus is added to the environment. For example grounding a child for a day inside the house would be particularly unpleasant for him. each in all, bot h reinforcements and punishments are crucial tools used by behaviorists in regulate behavior and developing personalities. 2 As in this example, both time Ellen has a temper tantrum and reinforcement occurs, her behaviour is strengthened and operant conditioning occurs.While any time Ellen cries and is punished (negative punishment) for it her behaviour is weakened. is one in which reinforcement is made visible(prenominal) to the subject only some of the time, according to certain rules these rules define the schedule. Different schedules institute rise to characteristically different patterns of operant behavior. B. F. Skinner believed that human behavior and lives are products of well-disposed learning in culture, defining and Operant Conditioning. There are both types of reinforcement schedule free burning and partial.In continuous reinforcement, the desired behavior is reinforced every single time it occurs. Generally, this schedule is trounce used during the initial stages of learning in order to create a real association between the behavior and the response. Once the response if firmly attached, reinforcement is usually switched to a partial reinforcement schedule. In partial reinforcement, the response is reinforced only part of the time. Learned behaviors are acquired much slowly with partial reinforcement, but the response is more resistant to extinction. There are four schedules of partial reinforcement Fixed- ratio schedules are those where a response is reinforced only after a specified anatomy of responses. This schedule produces a high, steady rate of responding with only a brief jailbreak after the delivery of the reinforcer. Variable-ratio schedules occur when a response is reinforced after an unorthodox number of responses. This schedule creates a high steady rate of responding. Gambling, lottery games and the transaction of a salesman are examples of reward based on a variable ratio schedule.Fixed-interval schedules are thos e where the first response is rewarded only after a specified follow of time has elapsed. This schedule causes high amounts of responding attached the end of the interval, but much gradual responding immediately after the delivery of the reinforcer. The monthly salaries or pocket money people receive are examples of fixed intervals. Variable-interval schedules occur when a response is rewarded after an unorthodox amount of time has passed. This schedule produces a slow, steady rate of response. Examples include social media notifications and fishing. 4